We are regularly asked to consult on the best practice journey techniques for many different scenarios. Over the past 9 years, Force24 has developed a very good understanding of what works and what doesn't.

In this guide, we will attempt to consider many different scenarios and offer our humble opinions as to the best practice approach.

Not all marketing automation platforms are born equal and with this in mind, we can only offer advice for customers with a Marketing Automation platform with equal or more power to that of the Force24 platform.

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